Every house has a story of how it became a home. Our story begins with the founder and Managing Director, Yahyah Gora, who had a passion for business. With an ambition for sales, it was inevitable that he would thrive in the tile industry. Pulse has grown over the past 27 years from beginnings in the supermarket industry, to electronic goods, then homeware, hardware and tiles. We now have several different wholesale divisions aimed at providing goods to suit every customer's needs. If you can dream it, we can supply it. Over the years, we have been passionate about delivering innovative products, luxurious brands, and memorable experiences to customers. It is a company goal to provide modern and timeless interiors ranging from smooth polished porcelain tiles, to futuristic mosaics to classic ceramic tiles.
From the boot of a car to Managing Director, Yahyah Gora prides the company around integrity and family. The firm embodies all the standards and values he used to climb up the industry ladder making it one of the leading luxury tile companies in South Africa. Pulse Tiles understands that home is where the heart is and we want you to put your trust in us, knowing that we will help make your house a home.
Today, Pulse Tiles has forged strong bonds and relationships with our global supply chain to deliver, to our customers, the most exceptional quality for the most affordable prices. Our staff are experts in their fields and assure you that we offer goods that are tailored to your needs. As a company that embraces many diverse varieties, we guarantee to provide the finest international trends available locally. When it comes to a person’s dream home, we pride ourselves on delivering our customers taste and styles through our tiles.
To enable the mass market in S.A to uplift their lifestyles with a range of tiles and an offering of home improvement products at the best prices every day.
To train our people to be flexible, in order to deliver our vision
To become an employer of choice
To create a store model that can house the desired range of products
To understand our market thoroughly, so we can procure the right product at the right price
To lay out our stores in a manner that is consumer friendly, educational and self-service.
To keep costs to a minimum, so we can pass on savings to our customers
Teamwork is Dreamwork:
“Many hands make light work”. We value, encourage and reward the talent, hard work and loyalty of our staff.
Leading by example:
“If we can do it, they can do it”. We strive to cultivate a culture of innovation, empowerment and efficiency.
Passion is Key:
“Nothing is so contagious as enthusiasm”. This is the heart of our company. We love what we do and encourage improvement and innovation to bring you the best service and products.
Work with Integrity:
“Do not try to become a person of success, but try to become a person of value”. We act with integrity, honesty and fairness as it is the foundation upon which we stand.
“Satisfaction is a rating. Loyalty is a brand.” We pride ourselves to work towards excellence and unforgettable customer experiences.
We Love People:
“Be genuine. Be remarkable. Be worth connecting with.” We value strong relationships with our suppliers and strive to exceed every customer’s expectations.
Our products range from small-scale, residential air-conditioners to a variety of commercial units that are world renowned for their style, quality and affordability.
and has since grown exponentially over the years. Born out of the need for high-quality, yet affordable tiles and sanware, our products are sourced from the best manufacturers in Europe, Asia and South America.
Modern and up-to-date solutions for furniture and cabinet fabrications helped create new and unique spaces suitable for any style.
The company has been running for 27 years and we have not stopped innovating and improving our product ranges.