Turning House Into Home

Our Story

Every house has a story of how it became a home. Our story begins with the founder and Managing Director, Yahyah Gora, who had a passion for business. With an ambition for sales, it was inevitable that he would thrive in the tile industry. Pulse has grown over the past 27 years from beginnings in the supermarket industry, to electronic goods, then homeware, hardware and tiles. We now have several different wholesale divisions aimed at providing goods to suit every customer's needs. If you can dream it, we can supply it. Over the years, we have been passionate about delivering innovative products, luxurious brands, and memorable experiences to customers. It is a company goal to provide modern and timeless interiors ranging from smooth polished porcelain tiles, to futuristic mosaics to classic ceramic tiles.

Born from a Boot:

From the boot of a car to Managing Director, Yahyah Gora prides the company around integrity and family. The firm embodies all the standards and values he used to climb up the industry ladder making it one of the leading luxury tile companies in South Africa. Pulse Tiles understands that home is where the heart is and we want you to put your trust in us, knowing that we will help make your house a home.

Today, Pulse Tiles has forged strong bonds and relationships with our global supply chain to deliver, to our customers, the most exceptional quality for the most affordable prices. Our staff are experts in their fields and assure you that we offer goods that are tailored to your needs. As a company that embraces many diverse varieties, we guarantee to provide the finest international trends available locally. When it comes to a person’s dream home, we pride ourselves on delivering our customers taste and styles through our tiles.

Our Vision

Our Mission & Values



The idea of Pulse Electronics and Hardware was conceived by the present Managing Director from the boot of his car.

  • 2008

    Pulse Air-conditioning represents the Global giant- Daytek by Daewoo.

    Our products range from small-scale, residential air-conditioners to a variety of commercial units that are world renowned for their style, quality and affordability.

  • 2009

    Tiles and Sanware was established

    and has since grown exponentially over the years. Born out of the need for high-quality, yet affordable tiles and sanware, our products are sourced from the best manufacturers in Europe, Asia and South America.

  • 2010

    The Board division was launched with the vision to offer our customers new and innovative home improvement products.

    Modern and up-to-date solutions for furniture and cabinet fabrications helped create new and unique spaces suitable for any style.

  • 2011

    Currently, the company has four different divisions of lifestyle products to suit any customers' needs.

    The company has been running for 27 years and we have not stopped innovating and improving our product ranges.